Ph.D. Research Profile: Rob Smith
Brand Hollywood and the Mainland China Challenge: Expansion, Resistance, Competition and Negotiation as Hollywood Encounters China
Contact Details
Room:
Phone: +64 3 364 2987 ext.
Fax: +64 3 364 2907
Email:rob.smith@pg.canterbury.ac.nz
Mail: Department of Geography, University of Canterbury, Private Bag 4800, Christchurch 8140, New Zealand
Research Overview
I am using Actor-Network Theory to describe Hollywood as a global brand without central brand mangement and to understand the challenges Hollywood filmmakers face when attempting to access the Chinese domestic film market.